YMYL

Your Money or Your Life — topics that can affect a reader’s health, finances, safety or well-being (medical, financial, legal advice, major purchases). Because errors can cause real harm, Google holds YMYL pages to a much higher E-E-A-T bar: qualified named authors, careful sourcing, and up-to-date information.

First used in: 2.6 · Content & E-E-A-T