Level 1 — Beginner
Rank a page for a real long-tail keyword. Pick a winnable keyword, optimize one page, get it indexed, and track it into the top 20.
SEO · AEO · GEO — Zero to Expert
The free SEO internet is vast but unsequenced, and the AI-search frontier is barely taught at all. So we mapped the industry, adopted the sequence six respected curricula agree on, slotted the best free video into each lesson, wrote the connective tissue ourselves — and added a level on how agencies actually sell this.
What this is
Section titled “What this is”A documentation-style learning platform that takes one learner from zero to expert across modern search — then teaches the business of it. Built from free material: YouTube videos embedded, gaps filled with original written explainers, organized into levels with exercises, downloads, and completion tracking. Everything runs locally. No accounts, no backend. Your toolkit is the free stack: Google Search Console, GA4, Bing Webmaster Tools, and one crawler.
Jargon is taught by usage: every term enters the course inside the lesson where you first need it, and the glossary is generated backwards from lessons — never a wall of definitions to memorize forward.
The four level gates
Section titled “The four level gates”Each level ends with one honest, one-line test. Pass it and you move up.
Level 2 — Intermediate
Run a full audit + a plan that moves a KPI. Audit a real site, deliver a prioritized fix list, a topic-cluster content plan and a link plan, then move a metric.
Level 3 — Expert (AEO/GEO)
Make a brand cited by AI answer engines and prove it. Run the AI-visibility audit, ship the fixes, and demonstrate a new citation in ChatGPT, Perplexity, Gemini, Copilot or AI Overviews.
Level 4 — Commercial
Scope, price and pitch a productized SEO retainer. Build a real offer with tiers, pricing, deliverables, a proposal and a 90-day onboarding plan.
How to use this site
Section titled “How to use this site”Go in order
Work top to bottom: Orientation → Level 1 → 2 → 3 → 4. Early lessons never lean on jargon a later lesson introduces.
Every lesson has the same shape
Why this lesson → Watch → Explainer → Do it → Terms introduced → Check → Go deeper. Watch the video, read our explainer, then do the hands-on exercise on a real site.
Mark lessons complete
Each lesson has a completion toggle and a self-check quiz. Progress is saved in your browser and rolls up on the progress page.
Download what you need
Exercises ship their own worksheets, checklists, schema templates and workbook PDFs. Grab them right inside the Do it section.
Ready? Start with 0.1 · What SEO, AEO & GEO are — the three disciplines, and why ranking #1 no longer wins the answer.