Upsell path

An upsell path is the designed route from a small first purchase (an audit) to a larger recurring one (a retainer), and later to add-ons like AEO/GEO — often called land-and-expand. In practice, an audit’s closing section maps findings to business value and to the specific package that fixes them.

First used in: 4.4 · The audit/discovery foot-in-the-door