Technical audit

A technical audit is the repeatable half of an SEO audit that verifies a site’s plumbing: that only one canonical version is browsable and correctly indexed, that a crawl surfaces on-page errors (duplicate or missing titles/meta, multiple H1s, thin content, slow pages, broken links, structured-data warnings), and that the most important pages pass manual on-page checks.

First used in: 2.9 · Measurement, reporting & the audit process