Surcharge

A percentage added to an existing retainer to cover AEO/GEO work — typically 20–30%. A client on a $3,000/mo SEO retainer moves to roughly $3,600–$3,900/mo. It scales cleanly with the account. Anything that prices AI work under ~$1,500/mo total is usually rebranded SEO with an AI label.

First used in: 4.7 · The AEO/GEO upsell