Information gain
The new value a page adds beyond what already ranks — original data, a covered gap, first-hand insight. Increasingly rewarded by both Google and AI answer engines.
First used in: 1.4 · Content that satisfies intent
The new value a page adds beyond what already ranks — original data, a covered gap, first-hand insight. Increasingly rewarded by both Google and AI answer engines.
First used in: 1.4 · Content that satisfies intent