Add-on

An extra service layered onto an existing engagement rather than sold as a separate product line. AEO/GEO is best packaged as an add-on — either a $1,500–$6,000/mo standalone line item or a surcharge on the current retainer — because the work extends the SEO you already deliver into a new surface.

First used in: 4.7 · The AEO/GEO upsell